Cross Business Celebrates 13 Years of Supporting International Companies in Southern Africa
On 27 July 2025, Cross Business marked its 13th anniversary, celebrating more than a decade of dedicated support to international companies of all sizes in their export and market entry projects in South Africa and Southern Africa.
Since its founding, Cross Business has built a reputation for offering a personalised, hands-on approach anchored in the realities of the local market. Over the years, the company has partnered with businesses across sectors, helping them establish and grow their operations in the region.
As part of its growth strategy, Cross Business is also expanding its franchise activity through Franchise World Link: Southern Africa. This focus reflects the company’s unique ability to combine deep market expertise with a tailored offering in the international franchise sector—connecting project developers and franchisors with the right partners to foster sustainable growth.
“Trust and collaboration are at the core of what we do,” says Valérie Chesneau, Founder of Cross Business. “We are grateful to our clients, service providers, and international partners for their continued confidence, which enables us to pursue our mission every day with dedication, openness, and curiosity.”
A proud member of the French South African Chamber of Commerce and Industry (FSACCI), Cross Business continues to play a key role in strengthening business ties between France, South Africa, and the broader Southern African region.
For more information or to explore opportunities for market entry, development, or franchising in Southern Africa, contact Valérie Chesneau directly.
