Members
Sweet Baguette Celebrates the Opening of Its New Johannesburg Store

The French South African Chamber of Commerce and Industry (FSACCI) is delighted to announce the opening of Sweet Baguette’s first permanent store in Johannesburg on 21 November , an exciting milestone for one of our valued members.
Conveniently located at 99 Ballyclare Drive, right next to the TotalEnergies Riverclub site, the new shop offers customers easier access to Sweet Baguette’s beloved artisanal products.
This launch marks an important step in the company’s growth, expanding its reach and bringing its signature baked goods to a wider audience. The store will be open:
- Tuesday to Friday: 6:30am – 6pm
- Saturday: 7am – 6pm
- Sunday: 7am – 2pm
Visitors can enjoy a full assortment of freshly crafted treats , from buttery croissants and delicate canepés to rustic sourdough loaves, savoury quiches, and many other favourites that have earned Sweet Baguette a loyal following.
Behind the brand is a passionate father-and-son team dedicated to traditional techniques, quality ingredients, and meticulous preparation. Their commitment to excellence continues to define the Sweet Baguette experience.
The opening of this new location not only enhances convenience for customers but also strengthens the connection between Sweet Baguette and FSACCI’s dynamic business community.
We congratulate the team on this achievement and encourage our network to stop by, support a local French artisan, and enjoy some of the finest baked goods in Johannesburg.