Discover how French language skills can drive business growth, unlock opportunities, and strengthen competitiveness in Africa and beyond.
Professional French: A Driver of Business Development
Join us for an insightful webinar exploring how proficiency in French can support business growth, enhance competitiveness, and unlock opportunities across Africa and international markets.
Organised by the French Embassy in South Africa, Lesotho and Malawi, in partnership with FSACCI, the CCIP (French for Business), and the Network of Alliances Françaises in Southern Africa, this webinar will highlight the economic value of the French language and its role as a strategic asset for companies operating in multilingual environments.
Participants will gain insights into:
• The growing importance of Economic Francophonie
• The competitive advantages of French at regional and global levels
• The Français Professionnel / Diplôme de Français Professionnel (DFP) certification scheme and its practical applications in the workplace
• Real-life experiences and success stories from Alliance Française centres and partner companies
The session will conclude with an interactive Q&A, offering participants the opportunity to engage directly with experts and speakers.
Whether you are a business leader, HR professional, educator, or employee looking to strengthen your organisation's international reach, this webinar will provide valuable perspectives on leveraging French as a tool for professional and business development.
Date: Tuesday, 23 June 2026
Time: 09:30 – 11:00 (SAST)