Members
Member News | Unlocking the potential of southern Africa’s wine industry through women’s leadership
The Southern African wine industry has long been recognised for its quality, heritage and contribution to economic growth. Yet behind its global reputation lies a critical question: who truly benefits from the industry's success?
While women play an essential role across the wine value chain, from vineyards and production to quality control and hospitality, far fewer occupy positions of ownership and leadership. As conversations around inclusive growth and economic transformation continue to gain momentum, the role of women in shaping the future of the wine industry has never been more important.
In this thought-provoking opinion piece, entrepreneur and wine industry advocate Mmatlali Lucia Motloung explores why greater female leadership is not only a matter of equality, but also a strategic opportunity for the region's economic development. She argues that expanding access to ownership, finance and markets can unlock innovation, strengthen businesses and create lasting value for communities across Southern Africa.
The article challenges readers to consider how the wine industry can become a more inclusive driver of prosperity and why empowering women leaders is essential to its long-term success. Read the full article to discover how stronger representation can help shape a more competitive and sustainable future for one of the region's most important industries.
Disclaimer:
This article is an external contribution and was not produced by the French South African Chamber of Commerce and Industry (FSACCI). The views, opinions, and statements expressed are solely those of the author(s) and do not necessarily represent the views or positions of FSACCI.
