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Michelin: The World's Most Valuable Tyre Brand

Michelin preserves its title as the world's most valuable and strongest tyre brand with more innovation to come in the near future

In Brand Finance's ranking of the world's most valuable tyre brands in 2021, the French tyre brand, Michelin, retains its top spot against some tough competitors. 

This is accompanied by the company's commitment to making tyres entirely from renewable, recycled, biosourced or otherwise sustainable materials. In striving to make this ambition a reality, Michelin has partnered with innovative companies such as Pyrowave, Carbios, and others. 

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About Michelin

For more than a century, Michelin has constantly innovated to improve the mobility of people and goods. Today, the Group has become one of the leaders in tyre technology for every form of mobility, delivering services that improve their efficiency, and solutions that make travel easier and more fulfilling.


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