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Danone Southern Africa Welcomes Back Hendrik Born as General Manager for Sub-Saharan Africa

The French South African Chamber of Commerce and Industry (FSACCI) is pleased to announce the return of Hendrik Born to Danone Southern Africa as the General Manager for Sub-Saharan Africa, effective 1 July 2024.

Born brings with him a wealth of experience and a proven track record in the fast-moving consumer goods industry, spanning over three decades. 

His journey with Danone commenced in 1991 in Germany, where he honed his sales acumen. 

Over the years, he has held various commercial leadership roles, demonstrating his ability to drive growth and deliver results.

In 2003, Born expanded his international footprint by taking on the role of Commercial Director for AlSafi in Saudi Arabia. 

His subsequent appointment as General Manager for Sahar Iran in 2006 marked a significant milestone in his career. 

Born's strategic leadership and business acumen continued to be instrumental in his subsequent roles within Danone, culminating in his appointment as General Manager for South Africa in 2017.

After a brief sabbatical in Germany, during which he served as a Business Consultant, Born returns to Danone with renewed energy and a deep understanding of the South African market. 

His reappointment as General Manager for Sub-Saharan Africa is a testament to his leadership qualities and the confidence Danone places in his ability to steer the business towards continued success.

About Danone

Since 1995, Danone Southern Africa has been dedicated to bringing health through food to as many people as possible. As a leading food and beverage company selling Essential Dairy Products, like Inkomazi, Nutriday, Activia YogSip, DanUp, Mayo and Ultramel as well as Plant-Based Products, Alpro. Danone aims to inspire healthier and more sustainable eating and drinking practices in line with its ‘One Planet. One Health’ vision which reflects a strong belief that the health of people and that of the planet are interconnected.

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