Communication - Press
CIAN 2024 Survey Results: Business Sentiment in a Growing Africa
Africa's growth outlook is strong, but businesses face mixed realities. Explore key insights from the 2024 CIAN Barometer on progress and challenges.
Africa’s economic momentum remains a standout on the global stage. According to the African Development Bank (AfDB), the continent’s real GDP is projected to grow by 3.7% in 2024 and 4.3% in 2025, recovering from a slowdown to 3.1% in 2023.
With 40 African countries expected to achieve higher growth rates than the previous year, the continent remains the world’s second-fastest-growing region.
However, these promising figures tell only part of the story. The reality on the ground differs from country to country and sector to sector, and raises key questions:
- How are these macroeconomic trends perceived by businesses operating across Africa?
- Do companies see this growth reflected in their day-to-day operations?
- What progress and challenges have marked the business climate in 2024?
These are the questions at the heart of the 2024 CIAN Barometer, the annual survey led by the French Council of Investors in Africa (CIAN).
The study offers an in-depth look at how French and international companies view their business environment on the continent.
The survey reveals a cautiously optimistic sentiment: While growth opportunities remain strong, companies are navigating a complex landscape shaped by local regulatory environments, infrastructure challenges, and geopolitical factors.
Businesses highlight key areas of progress; particularly digital transformation, regional integration, and improvements in governance in some regions.
However, persistent challenges such as access to reliable energy, skilled talent, and political stability continue to weigh on investor confidence in several markets.
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