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Groupe Bel: The Laughing Cow Celebrates its 100th Year

The famous Laughing Cow is 100 Years Old!

Group bel celebrates the anniversary of the red cow that has been making us all laugh for 100 years now!

Without a single wrinkle, the same unaging laughing face, and the familiar tastse of childhood for generations of people, the laughing cow definitely seems eternally youthful, even at 100 years old.

Celebrate the anniversary with Groupe Bel as they retrace the history of the iconic red cow from its beginnings in the Jura to its current status as a pop art icon. 


About Groupe Bel

Bel is a major player in the healthy fruit and dairy single-serving portion snacking. Its international development draws on a portfolio of positive brands, which attract consumers in more than 120 countries. Founded in 1865, Bel is a family group with an ambitious and sustainable growth strategy.


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